Tanager Digital

Meet Tomorrow's Donors Where They Are Today

We empower public media stations to build comprehensive digital fundraising systems that amplify existing content through strategic digital distribution to drive sustainable supporter growth.

THE PROBLEM

Your audience has migrated from broadcast to digital platforms. The most successful public media stations are following them there, building digital fundraising systems that drive sustainable membership growth.

Your Digital Fundraising System

We implement proven digital strategies that modernize your audience development and fundraising efforts, delivering cost-effective member acquisition at scale.

Amplify your mission, expand your reach

Our digital strategies don't replace declining traditional channels—they support and enhance them. By meeting potential supporters where they already are to create efficient pathways that strengthen your station's financial foundation.

Our Work

Our Solutions

Strategic Solutions to Grow Your Station's Digital Revenue

  • Acquire First-Time Donors on Digital

    Transform your highest-performing content into new donor acquisition tools that capture first-time supporters when audience connection is strongest.

  • Maximize Member Engagement & Growth

    Ensure your messaging actually reaches existing members while converting engaged audiences into new sustaining supporters through targeted digital campaigns.

  • Cultivate Philanthropic Relationships

    Use strategic digital touchpoints to nurture mid-level and major donor relationships, keeping your mission visible throughout their giving journey.

  • Develop Corporate Partnership Opportunities

    Leverage digital channels to identify and engage potential corporate sponsors while demonstrating measurable community impact.

  • Create Always-On Development Systems

    Build integrated digital development systems that generate consistent donor acquisition, cultivation, and engagement beyond seasonal campaigns.

Our Impact in Numbers

Digital distribution that drives results

We measure success through your station's growth. These outcomes show how our digital strategies have strengthened public media's financial foundation across markets of all sizes.

106%

First-year digital audience growth

$9

Raised per drive dollar invested

5.2x

Increase in new donor acquisition

23

Mission-led organizations supported

testimonials

Trusted by Public Media Stations Nationwide

Let's Build Your Station's Digital Development System

Your audience has migrated to digital platforms—has your development strategy followed them there? Partner with us to build systems that convert digital engagement into sustainable donor relationships.

who we are

Meet the Team

Our team brings deep public media experience alongside digital development expertise gained from working with both nonprofit organizations and mission-driven companies. We've partnered directly with stations from major markets to community broadcasters across the country, helping them navigate the unique challenges of digital donor acquisition, membership development, and philanthropic cultivation in today's media landscape.

Having implemented successful digital development campaigns for stations nationwide, we understand what drives sustainable results in public media's distinct fundraising environment. We know that every station's community is different, and our approach reflects the nuanced understanding that comes from years of hands-on partnership with public media leaders.

Tyler Smith

Principal Consultant

Andy Orozco

Partnerships Manager