Tanager DigitalPublic media's next chapter is funded on digital
Broadcast audiences have moved online, and the stations that grow from here are the ones turning that digital audience into members and donors. We are built to do just that for stations across the country.
THE PROBLEMThe audience that once funded public media on-air now lives online, and its revenue is following. We help major-market NPR and PBS stations grow donor support there: acquiring new members from where they are today, converting digital audiences into sustainers, and maintaining those relationships between drives so seasonal campaigns perform.
Your Digital Fundraising System
We implement proven digital strategies that modernize your audience development and fundraising efforts, delivering cost-effective member acquisition at scale.
Amplify your mission, expand your reach
Our digital strategies don't replace declining traditional channels—they support and enhance them. By meeting potential supporters where they already are, we create efficient pathways that strengthen your station's financial foundation.
Our Work
Our SolutionsStrategic Solutions to Grow Your Station's Digital Revenue
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Acquire First-Time Donors on Digital
Transform your highest-performing content into new donor acquisition tools that capture first-time supporters when audience connection is strongest.
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Maximize Member Engagement & Growth
Ensure your messaging actually reaches existing members while converting engaged audiences into new sustaining supporters through targeted digital campaigns.
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Cultivate Philanthropic Relationships
Use strategic digital touchpoints to nurture mid-level and major donor relationships, keeping your mission visible throughout their giving journey.
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Develop Corporate Partnership Opportunities
Leverage digital channels to identify and engage potential corporate sponsors while demonstrating measurable community impact.
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Create Always-On Development Systems
Build integrated digital development systems that generate consistent donor acquisition, cultivation, and engagement beyond seasonal campaigns.
Our Impact in NumbersDigital distribution that drives results
We measure success through your station's growth. These outcomes show how our digital strategies have strengthened public media's financial foundation across markets of all sizes.
106%
First-year digital audience growth
$9
Raised per drive dollar invested
5.2x
Increase in new donor acquisition
23
Mission-led organizations supported
testimonialsTrusted by Public Media Stations Nationwide
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KUOW - Seattle, WA
We’ve had the pleasure of partnering with Tanager for several years in implementing KUOW’s digital paid media strategy…the kind of partner who truly feels like part of our internal team, working collaboratively with us to build an impactful paid spend strategy in support of our marketing and fundraising goals. They also helped us identify and implement many new data integrations and reporting enhancements that have sharpened our strategies and honed our targeting. Always willing to jump in to help – whether it’s meeting with our digital product team to troubleshoot a tracking issue, tackling last minute pivots in a fundraising campaign, or capitalizing on breaking news. They understand the unique challenges and opportunities of public media organizations and have helped us make great strides in our digital presence. Most importantly, results! We’ve seen meaningful growth in finding, engaging, and monetizing digital audiences over the course of our work with Tanager – particularly in our paid search areas - and would recommend to other organizations looking to enhance their digital impact.
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American Public Media - St. Paul, MN
Tanager was the perfect partner for us to work with. The onboarding process was seamless: we briefed them on our primary objectives and timeline, and they provided their recommended media plan. Tanager then set-up and executed the campaign, and helped us achieve the results we were hoping for. It can sometimes be tricky to get new partners integrated into our system, but Tanager made it easy for us, and now they’re a partner we absolutely trust to work with moving forward.
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LAist -Los Angeles, CA
Tanager was a crucial part of our digital marketing support at KPCC/LAist! They not only strategized creative utilization of our available budget and reported on our campaigns but were a real partner in looking for opportunities that could help our goals to drive traffic to our site, fundraising, promote events, etc. I looked forward to meeting with Tyler as he is a great communicator, was trustworthy and direct about what was needed to make our campaigns succeed, and genuinely appreciated what our non-profit organization did. I highly recommend working with them for your digital marketing needs!
Let's Build Your Station's Digital Development System
Your audience has migrated to digital platforms—has your development strategy followed them there? Partner with us to build systems that convert digital engagement into sustainable donor relationships.
who we areMeet the Team
Our team brings deep public media experience alongside digital development expertise gained from working with both nonprofit organizations and mission-driven companies. We've partnered directly with stations from major markets to community broadcasters across the country, helping them navigate the unique challenges of digital donor acquisition, membership development, and philanthropic cultivation in today's media landscape.
Having implemented successful digital development campaigns for stations nationwide, we understand what drives sustainable results in public media's distinct fundraising environment. We know that every station's community is different, and our approach reflects the nuanced understanding that comes from years of hands-on partnership with public media leaders.
Tyler Smith
Principal Consultant
Andy Orozco
Partnerships Manager
